Center for Healthcare Careers
OF SOUTHEAST WISCONSIN
Biennial Report
2020-2021
Collaboration, Connections, Careers
welcome
Katherine Karshna
Executive Director - Center for Healthcare Careers of Southeast Wisconsin
a message from
Eric Humphrey
Chair - Center for Healthcare Careers of Southeast Wisconsin
Froedtert Health | Senior Vice President Human Resources
Pivot during the pandemic
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The unprecedented demand on healthcare due to the sudden outbreak of the coronavirus pandemic brought many new challenges to an already declining workforce. Our method for conveying information and connecting job
seekers to healthcare careers needed to quickly pivot in order to continue to feed our healthcare partners with new workers. The Center for Healthcare Careers established new and innovative ways to continue to provide healthcare career information, connections to healthcare careers, and a pathway to employment training program.
Traditional experiences PIVOT to videos, livestream events, and ZOOM interviews.
A pivot is a change in strategy without a change in vision.
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-Eric Ries
Healthcare Job Connector Event Pivot
Healthcare Job Connector Events have been a staple of the Center since it's beginning. These events create a steady, diverse pipeline of candidates in search of employment in the high-growth healthcare industry. When all in-person events were halted due to covid, CHCSEW embraced newly available technology and joined forces with area community organizations
to host virtual healthcare recruiting events and provide information about healthcare careers to interested job seekers. Our website was redesigned and updated to include an application portal and self scheduling option for online interviews.
Paper Brochures move to virtual
During the pandemic the use of paper brochures was no longer a safe or effective way to share information with schools or others who were interested in pursuing a career in healthcare. The Center for Healthcare Careers created an innovative solution to ensure healthcare career information could continue to be distributed to those who needed it. Our animated virtual
brochures series includes 9 essential healthcare careers from our career pathway. These brochures have been viewed over one thousand times!
Job Shadows move to "See Yourself in Healthcare" videos and
"Meet the Healthcare Professional" interview events.
Due to covid protocols it was determined unsafe to allow students to participate in in-person job shadows. The Center for Healthcare Careers, applied for and received a grant made possible by SAMHSA of the U.S. Department of Health and Human Services (HHS) as a part of a financial
assistance award to the Milwaukee County Behavioral Health Division totaling $3,985,445 with 100 percent funded by SAMHSA/HHA in order to create "See Yourself in Healthcare" videos. These videos allow individuals interested in pursuing a career in healthcare, the opportunity to learn about careers from professionals working in healthcare roles. The "See Yourself in Healthcare" videos have received nearly 13 thousand views since their creation in 2021! With the help
of our hospital partners we also created a LIVE interview event series call "Meet the Healthcare Professional". Schools and others interested in healthcare careers have been able to actively participate in discussions with professionals working in various healthcare careers.
A Model that Meets the Challenges
The Center follows three core tenets to create a purposeful partnership model.
Collaboration - Unite and align partners to drive collaborative solutions with a focus on workforce development efforts.
Connections - Connect with partners including educational institutions at all levels, community organizations, government bodies and other leaders to align resources in a way that positively impact both the healthcare industry and the community as a whole.
Careers - Promote and develop training and employment opportunities that provide community members with family sustaining jobs in healthcare and offer career advancement and growth.
Collaboration
Unite and align partners to drive collaborative solutions with a focus on workforce development efforts
The effects of covid-19 to our already struggling workforce has been felt across all career fields but even more so in the field of healthcare.
Power of Partnership
Mission & Vision
The mission of the Center for Healthcare Careers of Southeast Wisconsin is to unite all appropriate stakeholders in a viable, flexible structure to locate, educate and support a workforce from service to professional levels in the healthcare industry in Southeast Wisconsin with a vision to create a supply of fully skilled and capable individuals prepared to meet the current and future needs of the healthcare field from entry-level to professional skilled-level roles.
Invested Stakeholders - Drive a collaborative approach of regional workforce development by readily sharing information about industry needs, best practices and employing qualified and prepared individuals.
Educational Partners - Engage and collaborate with K-12 schools, colleges, universities, technical institutions and others to develop comprehensive curriculum that focuses on career readiness and healthcare related job skills.
Wisconsin Lifelong Learning H.S. · St. Augustine Prep Academy · Pathway H.S. · Barack Obama H.S. · Oak Creek H.S. · Ronald Reagan H.S. · North Division · South Division · James Madison · Medical College of WI (500 Stars Program & Medical Assistant Accelerated Pathway to Employment Training Project) · Marquette University H.S. · Brown Deer · Bayview · Brookfield · Hamilton · Carmen Pulaski and Carmen South · Carroll University, Pioneer Project · Cristo Rey H.S. · Wauwatosa East · Waukesha North, South and West Nathan Hale • Holy Angels Divine Savior • Washington H.S. • West Allis Central • Whitnall H.S.
Government & Public Partners - Bring federal, state and local agencies together to synergize efforts to develop the regional healthcare workforce and positively impact constituents, employers and the economy.
Community Organizations - Unite and collaborate with new and existing community partners to provide support and resources for innovative workforce development solutions.
Milwaukee Jobs Work · Center for Veterans Issues · Goodwill · St. Charles · Marquette · Milwaukee County · Equus Works · The Milwaukee Urban League · Wisconsin Circuit Court · Boys and Girls Club · Job Corps · Maximus · Housing Authority of Milwaukee · Wisconsin Community Services · Milwaukee United
Public & Private Funding Partners - Provide support and funding to innovative workforce solutions that result in attainable and measurable impact.
Connections
Connect with partners including educational institutions at all levels, community organizations, governmental bodies and other leaders to align resources in a way that positively impacts both the healthcare industry and the community as a whole.
Connecting with the community
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Creation of new website - In 2020 our website was rebuilt to provide easier access to healthcare career information. It now serves as a portal for job seekers to find reliable up to date information, and allows people to learn about and apply for the Medical Assistant Accelerated Pathway to Employment Training (MAAPET) program. The new in-house website offers us the ability to adapt to the changing needs the community we serve.
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Development of brand standards guide - To assist us in creating consistent messaging a brand standards guide was created. The guide includes logo designs, branded colors and fonts.
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"See Yourself in Healthcare" campaign - Our mission to educate the community about healthcare careers did not stop when our ability to see people in person did. We developed the See Yourself
in Healthcare campaign which included 8 professionally created healthcare career videos, a total of 10 animated healthcare career "virtual brochures" and 8 livestream "Meet the Healthcare Professional" events. Explore our digital offerings here: https://www.healthcareerswi.com/careervideos
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Education Collaboration - The Center for Healthcare Careers sits on two educational advisory boards and we worked with over 26 schools that have healthcare career tracks to bring healthcare career awareness to the classroom. Our summer internship program was suspended in 2020 but restarted in 2021, offering HS & College students the opportunity to get first hand experience in a hospital setting.
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Revitalize Social Media - Utilizing a new brand standards guide, we revitalized our existing and established some new, social networks. We used these networks to increase our reach and introduce job seekers to opportunities in healthcare.
Careers
Promote and develop training and employment opportunities that provide community members with family sustaining jobs in healthcare and offer career advancement and growth.
MEDICAL ASSISTANT ACCELERATED PATHWAY TO EMPLOYMENT
A documented shortage of medical assistants (MAs) has had significant impact on the delivery of ambulatory patient care services for individuals, and creates substantial levels of overtime and a work burden on other members of the medical team. To meet this critical health care workforce need, support an economically disadvantaged workforce, and significantly improve the equitable delivery of health care services across impacted communities in southeast Wisconsin, a new approach is needed.
Describe your image
Describe your image
Describe your image
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Describe your image
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The Center for Healthcare Careers of SE Wisconsin along with, Employ Milwaukee, Children's Wisconsin, Froedtert Health, Advocate Aurora, Ascension and the Medical College of Wisconsin have developed, piloted, and are evaluating an accelerated training program (MAAPET - Medical Assistant Accelerated Pathway to Employment Training) that provides immediate engagement to wages and on-the-job training to increase a diverse talent pool of medical assistants working
in ambulatory clinics across southeast Wisconsin. This opportunity is made possible in part by the Advancing a Healthier Wisconsin Endowment.
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as of 12/31/2021
Listen as Cherish Wrencher shares her experience in the MAAPET program.
Job Connector Events - Connecting candidates to jobs became more challenging when meeting in person was not considered safe. Working with our community partners embraced new technology and helped develop strategies to assist job seekers connect to in-demand healthcare careers.
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