Center for Healthcare Careers

OF SOUTHEAST WISCONSIN

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Biennial Report

2020-2021

 
Collaboration, Connections, Careers
 

welcome

Katherine Karshna

Executive Director - Center for Healthcare Careers of Southeast Wisconsin

a message from

Eric Humphrey

Chair - Center for Healthcare Careers of Southeast Wisconsin

Froedtert Health | Senior Vice President Human Resources

Pivot during the pandemic
 
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The unprecedented demand on healthcare due to the sudden outbreak of the coronavirus pandemic brought many new challenges to an already declining workforce.  Our method for conveying information and connecting job

seekers to healthcare careers needed to quickly pivot in order to continue to feed our healthcare partners with new workers. The Center for Healthcare Careers established new and innovative ways to continue to provide healthcare career information, connections to healthcare careers, and a pathway to employment training program. 

Traditional experiences PIVOT to videos, livestream events, and ZOOM interviews. 

A pivot is a change in strategy without a change in vision. 

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-Eric Ries

Healthcare Job Connector Event Pivot

Healthcare Job Connector Events have been a staple of the Center since it's beginning. These events create a steady, diverse pipeline of candidates in search of employment in the high-growth healthcare industry. When all in-person events were halted due to covid. CHCSEW embraced newly available technology and joined forces with area community organizations

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to host virtual healthcare recruiting events and provide information about healthcare careers to interested job seekers. Our website was redesigned and updated to include an application portal and self scheduling option for online interviews. 

Paper Brochures move to virtual

During the pandemic the use of paper brochures was no longer a safe or effective way to share information with schools or others who were interested in pursuing a career in healthcare. The Center for Healthcare Careers created an innovative solution to ensure healthcare career information could continue to be distributed to those who needed it. Our animated virtual 

brochures series includes 9 essential healthcare careers from our career pathway. These brochures have been viewed over one thousand times! 

Job Shadows move to "See Yourself in Healthcare" videos and

"Meet the Healthcare Professional" interview events.

Due to covid protocols it was determined unsafe to allow students to participate in in-person job shadows. The Center for Healthcare Careers, applied for and received a grant made possible by SAMHSA of the U.S. Department of Health and Human Services (HHS) as a part of a financial

assistance award to the Milwaukee County Behavioral Health Division totaling $3,985,445 with 100 percent funded by SAMHSA/HHA in order to create "See Yourself in Healthcare" videos. These videos allow individuals interested in pursuing a career in healthcare, the opportunity to learn about careers from professionals working in healthcare roles. The "See Yourself in Healthcare" videos have received nearly 13 thousand views since their creation in 2021!  With the help 

of our hospital partners we also created a LIVE interview event series call "Meet the Healthcare Professional".  Schools and others interested in healthcare careers have been able to actively participate in discussions with professionals working in various healthcare careers. 

A Model that Meets the Challenges
The Center follows three core tenets to create a purposeful partnership model. 

Collaboration - Unite and align partners to drive collaborative solutions with a focus on workforce development efforts.

Connections - Connect with partners including educational institutions at all levels, community organizations, government bodies and other leaders to align resources in a way that positively impact both the healthcare industry and the community as a whole. 

Careers - Promote and develop training and employment opportunities that provide community members with family sustaining jobs in healthcare and offer career advancement and growth. 

Collaboration

Unite and align partners to drive collaborative solutions with a focus on workforce development efforts

 

The effects of covid-19 to our already struggling workforce has been felt across all career fields but even more so in the field of healthcare. 

Power of Partnership
Mission & Vision

The mission of the Center for Healthcare Careers of Southeast Wisconsin is to unite all appropriate stakeholders in a viable, flexible structure to locate, educate and support a workforce from service to professional levels in the healthcare industry in Southeast Wisconsin with a vision to create a supply of fully skilled and capable individuals prepared to meet the current and future needs of the healthcare field from entry-level to professional skilled-level roles.

Invested Stakeholders - Drive a collaborative approach of regional workforce development by readily sharing information about industry needs, best practices and employing qualified and prepared individuals.
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Educational Partners - Engage and collaborate with K-12 schools, colleges, universities, technical institutions and others to develop comprehensive curriculum that focuses on career readiness and healthcare related job skills. 
Wisconsin Lifelong Learning H.S. · St. Augustine Prep Academy · Pathway H.S. · Barack Obama H.S. · Oak Creek H.S. · Ronald Reagan H.S. · North Division · South Division · James Madison · Medical College of WI (500 Stars Program & MAAPET Project) · Marquette University H.S. · Brown Deer · Bayview · Brookfield · Hamilton · Carmen Pulaski and Carmen South · Carroll University, Pioneer Project · Cristo Rey H.S. · Wauwatosa East · Waukesha North, South and West Nathan Hale • Holy Angels Divine Savior • Washington H.S. • West Allis Central • Whitnall H.S.
Government & Public Partners - Bring federal, state and local agencies together to synergize efforts to develop the regional healthcare workforce and positively impact constituents, employers and the economy. 
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Community Organizations - Unite and collaborate with new and existing community partners to provide support and resources for innovative workforce development solutions. 
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Public & Private Funding Partners - Provide support and funding to innovative workforce solutions that result in attainable and measurable impact. 
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Connections

Connect with partners including educational institutions at all levels, community organizations, governmental bodies and other leaders to align resources in a way that positively impacts both the healthcare industry and the community as a whole.

 
Connecting with the community 
  • Creation of new _____ website

  • $60,000 grant partnership with St. Charles to produce virtual healthcare career materials. 

  • Development of brand sta

Creation and launch of virtual job connector events. Specifically targeted at recruitment for MAAPET project. 

Creation of new website and brand standards guide to ensure brand & messaging consistency.

Growth of entry-level through mid-level candidates by engaging with community partners, & social media. Linking interested individuals with training program opportunities, recruiting events, and direct hire opportunities with healthcare system partners.

Careers

Promote and develop training and employment opportunities that provide community members with family sustaining jobs in healthcare and offer career advancement and growth.

 

MEDICAL ASSISTANT ACCELERATED PATHWAY TO EMPLOYMENT

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A documented shortage of medical assistants (MAs) has had significant impact on the delivery of ambulatory patient care services for individuals, and creates substantial levels of overtime and a work burden on other members of the medical team. To meet this critical health care workforce need, support an economically disadvantaged workforce, and significantly improve the equitable delivery of health care services across impacted communities in southeast Wisconsin, a new approach is needed.

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The Center for Healthcare Careers of SE Wisconsin along with, Employ Milwaukee, Children's Wisconsin, Froedtert Health, Advocate Aurora, Ascension and the Medical College of Wisconsin have developed, piloted, and are evaluating an accelerated training program (MAAPET - Medical Assistant Accelerated Pathway to Employment Training) that provides immediate engagement to wages and on-the-job training to increase a diverse talent pool of medical assistants working in ambulatory clinics across southeast Wisconsin. This opportunity is made possible in part by the Advancing a Healthier Wisconsin Endowment. 

Education collaboration 

Summer internship

See yourself in healthcare

Advisory boards

Wisconsin Lifelong Learning H.S. · St. Augustine Prep Academy · Pathway H.S. · Barack Obama H.S. · Oak Creek H.S. · Ronald Reagan H.S. · North Division · South Division · James Madison · Medical College of WI (500 Stars Program) · Marquette University H.S. · Brown Deer · Bayview · Brookfield · Hamilton · Carmen Pulaski and Carmen South · Carroll University Pioneer Project · Cristo Rey H.S. · Wauwatosa East · Waukesha North, South and West Nathan Hale • Holy Angels Divine Savior • Washington H.S. • West Allis Central • Whitnall H.S.